Research Of The Phenomenon Of Adaption Genres On Weibo From Youth Sub-culture’s Perspective

Along with the development of the internet and the emergence of network medium such as Weibo, the youth find a new platform which can change a lot on styles of their lives, studies, communications and thinking, etc. Based on the network community, the development of youth sub-culture presents characteristics such as liquidity, virtual performance and mixed feature. The phenomenon of adaption genres on Weibo is a representative case which is a mirror of the times that reflect youth sub-culture’s existence and development in the online world. And there are typical characteristics of youth sub-culture, including the communication subject which is full of the "grassroots" class, the language style of the sub-culture which featured as Sarcasm and Imitation, and the carnival and mass ceremony, and identification which is proved by "tribalization" identity.The behavior of adaption genres on Weibo is based on the "online sentence-making movement" on Weibo platform. The objects in adaption genres are some social hot spots or popular trends such as "VANCL genre""The Smurfs genre""Zhenhuan genre" and "Liangchaowei genre". And the communication subject is filled with the youth which presents "grassroots" class, they represent the underprivileged class which is against the mainstream culture and the elite class. In the process of communication, the communication subject use "encoding/decoding" to the source text, also the receiver can understand the viewpoint and attitude behind the adaption text. Therefore, a new tribal group which is stand for the youth sub-culture is formed.Birmingham School thought that the youth sub-culture is the cultural symbol of resistance in the level of hegemony and domination which is focus on styles. By using sarcasm and imitation, the youth create a new expression which is regarded as the symbol style of resistance to the cultural hegemony and domination. The youth take the adaption genres on Weibo as the carrier of the youth sub-culture, showing a kind of "anti-custom" subcultural resistance, expressing "resistant" identity of youth who sarcasm, deconstruct mainstream society in the era of mass entertainment. As a result, the construction and consolidation of subcultural members’ identity is built by the "other" world which is based on text. The youth create their own circle by network occurrence. In this "circle", they have a yearning for freedom and sense of being and belonging of the sub-culture group.Youth sub-culture in China is full of tension and conflict. First, the dominant ideology will incorporate part of the youth sub-culture which the adaption genre on Weibo by agenda-setting and public opinion guidance; second, part of the youth sub-culture positively moves closer to the business culture, which is eventually incorporated. Moreover, there is a natural limitation of subcultural styles that they are only symbolic resistance and vain to solve any practical problems. Therefore, we should standardize the adaption genres on Weibo. The government and the media shall strengthen the guidance and standardization, and citizen need to enhance their cultural quality.