Research On The Discourse Information Communication Of The Yunnan Communist Youth League On Weibo

With the promotion of China's Internet + Government Services,the government microblog has ushered in a new period of development,and the development requirements for government microblogs are also constantly improving.Youth groups are an important part of Chinese netizens.The Youth League microblog is a new way to connect with the youth groups.In this context,the research of the Communist Youth League microblog has received extensive attention from the academic community and the industry.The research on the Youth League microblog is mainly focused on the construction status,operational mechanism and development of the Communist Youth League of the Communist Youth League,but from the communication of discourse information.There are few studies on the Communist Youth League microblogging.The communication of government microblogs is mainly achieved through the communication of discourse information,and the purpose of communication is achieved through the communication of discourse information.Therefore,this article takes Weibo the Yunnan Communist Youth League as the research object.From the perspective of discourse information communication,this paper analyzes the microblog the Yunnan Communist Youth League by combining the relevant theories of communication,journalism and linguistics,and tries to understand the current situation of discourse information communication of Weibo the Yunnan Communist Youth League.This paper focuses on the characteristics of discourse information communication,and uses text analysis to study the form and content of discourse information communication of Weibo the Yunnan Communist Youth League.At the same time,using the questionnaire survey method,Weibo fans of the Yunnan Communist Youth League on Weibo were used as the survey objects to investigate the effect of the discourse information communication of the Yunnan Communist Youth League on Weibo.The full text can be divided into four parts,the first part and the second part belong to the text analysis part,and the third part and the fourth part belong to the questionnaire analysis part.The first part is to analyze the form ofdiscourse information communication in Weibo the Yunnan Communist Youth League.It mainly analyzes the current situation of vocabulary,grammar,discourse,rhetoric and punctuation of discourse information communication in Weibo the Yunnan Communist Youth League and summarizes it.The characteristics of the application.The second part is to analyze the content of discourse information communication of Weibo the Yunnan Communist Youth League.It mainly studies the information quality and information quantity,and summarizes the characteristics of information quality and information quantity of Weibo the Yunnan Communist Youth League discourse information communication and Weibo.The screening principle of the information quality and information volume of the discourse information communication of the Yunnan Communist Youth League.The third part is the analysis of the effect of the discourse information communication of Weibo the Yunnan Communist Youth League,including the influence on the government image and national image,the impact on the overall quality improvement of the audience,and the impact on cultural communication.The fourth part is the reflection and suggestion on the communication status and effect of the discourse information of Weibo the Yunnan Communist Youth League.This part mainly analyzes the shortcomings in the process of discourse information communication of Weibo the Yunnan Communist Youth League,and explores the causes of the shortcomings in the process of discourse information communication of Weibo the Yunnan Communist Youth League from the perspective of context analysis.Aiming at the strategy of discourse information communication of Weibo the Yunnan Communist Youth League,it is expected to provide a small contribution to the better development of the discourse information communication of Weibo the Yunnan Communist Youth League.It is also expected that more scholars will give the Communist Youth League microblogging discourse information and More attention and research in the language.