The Study Of New Weekly’s Cover Special Planning

With the rapid development of the economy and the fragmentaryof network information, people are faced with more choices, of course, cultural industry is no exception.The competition of the journal industry is more competitive,especially the field of news and life.In China,"Globa People Magazine"," San lian Life Weekly" in the north,"Xinmin Weekly" in the east, the west has "Vista kan tian xia " and the South has "Southern People Weekly","New Weekly". Though today’s competition of magazine industry is more and more serious,"New Weekly" appears in the market of the journal as a dark horse, many articles in the magazine became a hotly debated topic when it publised, such as "floating generation"," beat innovative dog ","who’s been sleeping in this bed","to be what kind of people getting the interest"."New Weekly" is famous in the land of academic word and journal industry because of it’s new positioning, sharp article style and large scale of vocabulary.During these years,the study of "New Weekly" are concentrated on the whole column setup and the communication strategy of the magazine,or focused on the study of it’s existing problems and the future development. By using the method of literature information and widely collected the existing literature related to this thesis, including the research on communication and publishing on the basis of the secondary literature, in order to summed up the characteristics of "New Weekly" project planning.Use of case analysis, through the "New Weekly" founded from the beginning of the planning to analyze the typical project to summarize characteristics of the project planning.By Comparison analysis method,I summarize the characteristics of the project planning in its development stage. I set up on the basis of a large number of case studies, from its founding at the beginning of the typical project planning case to analysis summary, more scientific and intuitive.Summarized as large, multi-angle, three-dimensional trawl, small cuts, fine design, the fine going to blanket to extend, post-modern, pluralism, leading advanced by leaps and bounds, new and deep, not grandstanding, adopting unify closely, to avoid the old new Fried rice, in its form.I study the typical project of "New Weekly", analyse and summarize the characteristics of "New Weekly" in cover special planning,and lengthways analyse "New Weekly" typical topics in the development period and the difference in the relevant special reports, to reach its project planning characteristics in the development phase. Finally, combining with the previous comparation analyse inspiration of "New Weekly" cover special planning to modern news and life magazine, including summary of the experience and lessons learned. This paper hope that lessons of special planning can be summarize from the "rich history" of "New Weekly". Today with increasingly competition, how to plan topics to attract the reader is the eternal research subject of publishing.