| Sports journal is the primary medium of sports information dissemination Republic of China, to promote and popularize sports, changing people's sports concept, blending different sports cultures have had a significant impact. Republican journal published a considerable number of sports, there are more than 100 kinds, Qingdao "Sports Weekly" is just one of them. "Sports Weekly" Founded in Qingdao, December 1, 1933, published by the Qingdao Sports Association. The journal was founded in North China's first sports journals, in Qingdao for the initiative, school sports, community sports guide implementation. Because by the time of the war, many social, political, economic and other modern country, although the number of newspapers and sports a lot, but in the quality varies greatly, most sports midway forced to cease publication, there are more than three years is available flexor number. With the July 1937 outbreak of the War of Resistance, "Sports Weekly" was forced to cease publication.This paper will Qingdao Sports Association founded the "Sports Weekly" as the object of study, who founded this magazine, founded background, founding purpose, audience,the survival time were introduced and analyzed in order to "Sports Weekly" the dissemination of the contents do introduced and interpreted as a specific carrier, which summarizes the characteristics of the contents Sports Weekly. First, vigorously promote "sports Salvation", fit the background. Second, the "Sports Weekly" issue-oriented to promote sports generalization, popular and scientific. Third, the "Sports Weekly" explore paths and methods to make sport stands for generalization, popular and scientific.Fourth,cognitive and behavioral guide members of society to the general public to obey and serve the sports Salvation.Finally, the "Sports Weekly" dissemination of results for analysis.Through the "Sports Weekly" contents characteristics analysis to arrive at enlightenment "Sports Weekly" of modern sports paper media developments. First, the spread of modern sports print content to serve the national sports development. Second, the modern sports print actively meet the demand of mass sports. Third, modern sports print actively expand mode of transmission, integration of social functions cognitive and behavioral guide society members. |
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