Anhui Children’s Publishing House Of Books Copyright Import Strategy Research

In recent years, children’s book publishing industry in the entire active, has become one of the best segments of the ability to move off books. Currently, the market for children is concerned, played a strong role in promoting imported books, whether it is selling or the degree of influence of original works are difficult to contend with. It is these imported version of the children’s books, to help our publishers to obtain considerable economic and social benefits, but in the process, publishers also introduces some advanced management concepts and marketing model, in enhancing the strength, new ideas, optimize industry structure, market size and growth plays an important role. We can say that imported books either for children or for the publishing house have a positive effect.But for China’s publishing industry, copyright trade development is not mature, there is a short time, the concept is relatively old. After the reform and opening up, along with foreign economic development, China’s publishing industry began to try to contact cooperation with overseas publishers, publishing a number of sporadic imported books;1990s, China promulgated the "Copyright Law" and joined the "Berne protection Convention on Literary and Artistic Works,"So far, China copyright trade began into the standardization and internationalization of the road; after the21st century, with the further development of social and economic policies to encourage and loose, China’s publishing industry began a period of comprehensive development.After years of development, China’s copyright trade although the quantity and quality have made a huge improvement, but compared to other developed countries, there is also the idea behind the system is not perfect, such as chronic illness, some of the children’s book publishers in the introduction of copyright still in the trial stage, of course, there are also good performance in the field of copyright introduce publishers, such as Zhejiang children’s Publishing House,21st Century Publishing House, Relay Press, have occupied the dominant position in the market competition. The Anhui Children’s Publishing House after years of development and reform in recent years, and now has grown into a competitive and influence children’s publishing high places. These results largely thanks to the successful introduction of overseas excellent book work. But behind these achievements are still exposed many problems, such as high input and low output, the book market share is not ideal, and so on. An agency is now faced with less development bottleneck, how to break the leap that we solved the problem.This paper first reviews the national publishing industry with the introduction of the general overview of copyright, on the basis of analysis of the introduction of copyright for the publishing industry and publishers of major impact. Then Anhui Children’s Publishing House as an example, comparison of Zhejiang Children’s Publishing House,21st Century Publishing House, Relay Press, An analysis of the status quo and less social development bottlenecks, combined with less social security books introduce specific case-"Transformers,"the introduction of copyright and the" international Hans Christian Andersen Award Gifts "copyright introduction, less social security books to understand the whole process of the introduction of copyright, which put forward the corresponding countermeasures and reform program in order to provide an effective safety recommendations for the further development of a small community.This paper is organized as follows:Chapter1Introduction The main explanation research background, research value, current research and research methods and innovations; second chapter of contemporary Chinese publishing industry with the introduction of copyright status quo, including the initial stage of development and comprehensive development period, as well as the development of Chinese children’s book publishing; Chapter III describes the introduction of copyright books and publishers develop, analyze the introduction of copyright contribution to our publishers, Intro to do a few good children’s publishing:Zhejiang youth children’s Publishing House,21st Century Publishing House, Relay Press; fourth chapter Anhui children’s Publishing books brand structure, status, development bottlenecks, Chapter V focuses on two specific copyright Anhui children’s Publishing introduction processes, in Based on this, the sixth chapter introduction of Anhui Children’s Publishing Rights strategy.