Design And Implementation Of Customer Information Management System For Banking Industry Based On Data Warehouse

In order to strive for new customers excavate the potential customers and enhance market competitiveness,establishing a service system which centered on customers will have great significance. In the current, although our commercial banks put a large scale of investment on data management, our skills are still in low level and have a large gap with developed countries.Bank data digging is a procedure of finding and extract information, which aims to help bank analysts to find out the rules and similarities between the various data so as to provide effective decision support.This dissertation puts forward a kind of banking customer relationship management system solution based on data warehouse and data mining which to obtain the original data from multiple sources through cleaning, finishing, storing in the internal database. Provide the user of the data warehouse unity, coordination and integration of information environment, support enterprises in global decision-making process and further comprehensive analysis of the enterprise management, in order to for customers to provide services and products marketing means of auxiliary.In this paper, according to the actual needs of banking, bank has been basically achieved the demand of customer management and other related job requires solutions. This to further standardize the information construction of banking provides some reference points, with basic can meet the needs of the customer management of Banks and other current operation and management needs.