The Change And Innovation Of TV Programs Under The Background Of Media Convergence

Under the background of Media Convergence,TV transmission and production is full of pressure and challenge,also full of power and opportunity.On one hand,Media Convergence promotes the change of the traditional TV programs, making its development in the direction of more novel and more diverse.On the other hand,we should avoid problems and meet the challenge. This paper is based on the Graduate student Research Innovation Project in Jiangsu Province in2012"The Change and Innovation of TV Programs Under The Background of Media Convergence"presided over by the author,aiming at analyzing the means of change and innovation in the TV programs combined with the specific case,pointing out the problems,exploring the strategy, hoping to provide certain reference in the development of television.