Analysis And Design Of Power Marketing Management Information System

With the development of market economy, the reform of electric power system, electric power market is mature. In order to adapt to the new form, the power supply enterprise must take the market and customer service as the core, construction meet the electric power marketing management information system of electric power market development is the power supply enterprises to improve the modern management level of power marketing meet the urgent need of market development.Based on the electric power enterprise marketing management as the background, for the research and analysis, adopt the SOA architecture and modular technology design and development of application software, using Oracle as database platform. According to the existing knowledge of marketing management system, firstly analyzes the system of business process, and system functional requirements, the electric power marketing management information system including power real-time acquisition and monitoring, customer contribution, customer service, demand side management and customer relationship management (CRM) consists of five modules. According to conclude the five big modules, detailed research and analysis of the realization of the function of each module, and system architecture design, function module design, database design, finally has carried on the interface design, complete a fully functional, superior performance of the electric power marketing management system.Development and application of electric power marketing management information system will further enable the power of electricity customers to get convenient, power supply enterprise marketing management level to further improve, further promote the development of the national grid intelligence and marketing intelligence.