Design And Implementation Of Private Banking Accompanying System

The research on the actual characteristics of the private banking in domestic financial institutions and their employees indicates that the key bottleneck restricting the improvement of private banking depends on the fact that the account managers can not timely update the latest product information and service strategy due to the lack of personal experience and ability and the geographical restrictions, thereby affecting the overall operational coordination in a banking institution. Since2011, the "Private Banking Accompanying System" has been designed and developed in full cooperation with the Headquarters of a state-owned bank. At present, the level-1pilot deployment of the System has lasted one year in a provincial-level bank.Based on the increase in customer experience index of private banking, the System helps to create high value-added financial products and attentive services beyond the traditional retail banking framework using the innovative business model of "intelligent terminal+content platform". The System creatively achieves the wealth planning and management model, assists the account managers in providing customers with the customized products and services with differentiated value propositions and takes full account of customers’ needs for investment management, financing, value-added services, etc, which effectively improves the customers’ bank dependence.With the objective of building the vertical "content network" for financial services, the operators of the System integrate banks and other institutions to establish collaborative relationship and achieve win-win situation. On one hand, banks can have access to more high-end customers using the partner channels; on the other hand, joint product development can be carried out. Banks establish a close working relationship with fund companies, trust companies, insurance companies, investment banks and other third-party institutions, in order to provide customers with integrated, customized and packaged financial solutions through the selection of financial services suitable for them in a professional manner according to customers’ personalized needs.Through the restructuring of the private banking execution hierarchy, the System establishes the "trinity" banking network of Bank Headquarters-Branches-Business Entities, so that the banking personnel at all levels can implement the financial product marketing strategy set by the Headquarters according to regulations. The calculation of product content performance cost, the control of risk and the full disclosure of information can be achieved; the accordant financial products can be articulated through the strengthening of risk matching principle; the prompting of customer risk and the education of investors can be strengthened through process reminding.In summary, the Private Banking Accompanying System brings a new value experience to private banking. Through the System, the trust established between banks and customers, the most important asset of banking institutions, is mobilized and effectively integrated. Behind this trust relationship established, the customers believe that their needs and interests are truly concerned about!...