Research On The Report Of Genetically Modified Organism Of The New York Times

Transgenic technology and biology is one of the most popular topics in the area ofscience life in twenty-first Century. With attention rate deepening ceaselessly among thepeople in the area of the new biological technology awareness and biological productsapplication, the reports about the transgenic are also gradually becomes the focus ofthe audience In order to comprehend the relevant foreign reports of transgenic,especially the reports of American mainstream media’s which is the most developed inthe area of the transgenic technology and biology. Based on the "New York Times" asthe object, this article is trying to researches into the reports about the GMO from1983to2011.The reports about the transgenic of "New York Times" are adept in creating fairand objective “Pseudo Environment” for the audiences. As for the position attitude ofthe reports, the readers are allowed to take part in the process of transgenic reports,express the attitude for theGMO freely through the sections of their letters, while otherreports is appeared in neutral attitudes. Then, because of its objectivity and theaudience’s active participation,"New York Times" transgenic reports not only get theaccess of quality improvement, but also change the situation which traditional Media islack of communicational information and audience interaction.The transgenic reports of "New York Times" pay much more attention of thepluralism in information resources. In all of the sources, official sources ranked thefirst, followed by the enterprise itself and journalists, scientists group are arrangedfourth. More voices emerges in the reports, fully embodies the "New York Times" asthe American mainstream media’s impartiality and objectivity, and also be conduciveto the audience understanding of transgenic technology and its application.The number of "New York Times" transgenic reports’ change is positively relatedwith the information needs of the audience for the transgenic technology, so it satisfiedthe audience’s demand for the information at various stages of development oftransgenic technology. At the early development of transgenic technology, the reportsis less but increases somewhat, overall fluctuations insignificant; when the transgenictechnology into commercial exploration phase, the number of the reports increased,attention degree rose ceaselessly, and got the emergence of historical height; butreports number somewhat fall after a rise, tends to balance when the transgenictechnology entered the industrialization,. In addition, the official view and the audience perspective coexist in the "NewYork Times" transgenic reports, which is fully embodies high-end positioning andmarket demand of the newspaper.As for the writing skills in transgenic report,"New York Times" has its ownunique style. In the genre of the reports, the message type is worth the feature in "NewYork Times" reports. The introduction of the news genre mainly summarizes thegeneralized lead and speech type lead, its writing structure is apt to the invertedPyramid structure, while the writing structure of the feature class is mostly the logicalstructure of Pyramid with the inverted Pyramid structure and time structure of Pyramidin support.Through the research, we can see that "New York Times" transgenic reports has itsown completed reporting system, and its maturity model can be used for the Chinesemedia.In theory, change the spread model, completed the transform from the "dialogue anddiscussion of science and technology mode" which is lack of communication andinteraction with the audience to the "democratic model" which is base on the audienceperception, get the interactive communication as means.In practice, strengthen writing techniques; let the structure without formality and thelanguage easy; choose more flexible types.