Large Corporate Website Content Delivery And Countermeasures

Large enterprise media is the effective carrier of Ideological and cultural publicitywork of our party and one of the important channels, for service economy and businessdevelopment, serve the masses of workers have always played a leading public opinion,to mobilize the masses, morale, promote the great effect of sustained and effectiveenterprise harmonious development. Since the90’s of the last century, our countryportals like bamboo shoots after a spring rain, have been established, large enterprisesare walking in the forefront of normalization construction, is committed to creating acomprehensive information service platform. At present, the enterprise normalizationconstruction in China has two main directions: one is the website of electronic businessaffairs, it is the enterprise to the market a window through the Internet; two is theinformation management system, it is the enterprise internal information management.Under the condition of market economy, the momentum of development our countryenterprise website information dissemination rapidly, also to the rich news channels,improve information dissemination system, improve the quality of information servicehas produced no small positive effect, but, with the development of the new media’sgrowing, authenticity, integrity and interactive website information has become thebottleneck of enterprise onto the road of " information ". Large companies with a richperson, money, material strength, how to make effective use of these resources, ensurethe website information dissemination channels of enterprises unimpeded, websiteinformation dissemination system of rational and efficient; how to make the enterpriseinternal and external information timely and accurate transmission and correct guidance;how to selves in multiple, new information the situation of dense mixed not disorderlyconfusion, take public opinion, to play the role of the main channel; how to establish aneffective to eliminate or reduce the adverse public opinion influence editing workstandards, how to explore the effective audience feedback system, how to establish areasonable Internet information release " portal ", meet the people’s increasingawareness, participation in public opinion, supervision needs; how to strengthen andimprove the site of large enterprises in China, the promotion enterprise websiteinformation dissemination validity and pertinence, which need us to think deeply.This article is starting from the perspective of large enterprises to the national grid,Chongqing power company as the main object of study, focusing on the websiteinformation content, analysis of the impact of website construction to enterprise information dissemination, and in the current network era, how to make informationdissemination work, improve the effectiveness of information dissemination andCountermeasures proposed. This paper mainly focuses on three issues: one is thecurrent status of network development impact on enterprise information disseminationand the enterprise website construction, the two is the analysis of control and problemof enterprise website information dissemination process, and the three is a largeenterprise website how to do a good job in the spread of information. This paper putsforward to accelerate the realization of localization information dissemination; tostrengthen the construction of the propaganda team news, improving staff quality level;deepen the brand communication, enhance corporate soft power; prominent websiteinformation timeliness, establish and improve relevant mechanisms; strengthen sitepromotion planning, rich news content; strengthening the guidance of public opinion, toresolve some suggestions on enterprise crisis.