Policy Analysis And Development Of Public Car Mobile TV Video Ads

Bus mobile TV is a product in the media industry of subdivision, bus video advertising is the source of bus mobile TV’s profits.Bus video advertising is an emerging type of advertising, the representative advertising of mobile video advertising and one of the main types of outdoor media advertising.The dissemination characteristics and dissemination advantages of bus mobile TV set off the value of its media.The advantages of bus video advertising has been showing off the edge. The advertising time is relatively short, so the interests of cost is saved. There are many concerned masses and they are highly concerned. At the same time, strong memory effects and high social and cultural benefits are other advantages. In this paper, take the bus video advertising of Tianjin North mobile TV for example,it draws the following conclusions through researches and surveys.The target audience of Tianjin North mobile TV are the three pillars, the main force of the working-class, student groups as a major pillar and the elderly into a new group. The bus video ads using "advertising group" play mode, and product advertising is dominant.Bus video ads of Tianjin bus mobile TV has a strong advantage. At the same time, it is mixed with the disadvantages,such as low scores of the target audience, the high repetition rate and single content. This is a pair of contradiction.How to resolve this contradiction is advertisers, investors, media practitioners and audience the issue of common concern.In order to make advertising effectiveness fully, advertisers should combine with the major influencing factors of income and advertising time and carry on the targeted reforms of bus video ads.And reasonable arrangement of advertising, your audience of subdivision, the formation of narrow-casting mode and the rich ad types and contents are very important. To the direction for the development of Tianjin bus mobile TV, they should design user-friendly and establish the concept of public transport "Environmental media" advertising.Only in this way, can it give full play to the advertising effectiveness and stimulate consumer spending. Bus video advertising has become the new darling of the advertising industry.In this paper, a variety of research methods will be used, including the use of documentary research, content analysis, survey and field observation. And using the theoretical knowledge of advertising, communication studies, sociology, based the existing research achievements of academics and experts.Taking Tianjin north mobile TV for example, the subject of Tianjin bus video advertising and its countermeasures of reform and development direction will be studied, with some reference to the development of Tianjin bus video advertising.