A Comparative Study Between The Mobile Media

Year2009in China has been nicknamed as the first year of the3G era after the licenses being issued to the three major telecom operators in China. The indispensible cell phone lifestyle thus stepped into3G era after the rapid development in nearly two decades time.The build-in applications in the cell phone today is much more than just voice call and text messaging as the fast changes in the information and telecommunication technology. The cell phone itself has now become the personal information terminal that which is now called the fifth media. This writing is aim to study the theory, character and pattern of digital marketing of the mobile phone in the3G era.The3G era burst into Japan about10years ago way before China, it has been since well developed and penetrated as one of the core marketing and advertising tools. As matter of fact, the cell phone is now called "Keitai" from what is used to be called the "keitai dennwa"as the market developed. The writer feels that there are a lot of rooms for Chinese marketers to adapt and leam from Japanese for some very useful information from their sophisticated experience.Thus this article is aiming to put the focus on cell application development and segregation in both countries as well the marketing aspect to provide some useful info for today’s Chinese mobile market as a reference.