Digital Publishing Dissemination Of Public Health Background

With the escalation and optimization of media technology, the publishing industry has been the coexistence of traditional publishing and digital publishing. Digital Publishing shows its advantages in a short time, and indicates the growing tendency of the development of the publishing industry. The publishing units of different sizes and types have to enter the field of digital publishing, to occupy the market share of its own.Digital publishing, as socially welcomed product, not only promotes the development of society itself, but also, when penetrated to the publishing process, greatly improves the efficiency of the publishing activities, reduces labor scale, and narrows the publication cycle. In such industrial civilization, traditional health communication mode steers the modern popularity of the propagation mode. In other words, the public health propagation mode in the context of digitization and the medical class of the publishing institutions need to be re-examined, thus their own publishing behaviors can be explored. In recent years, with China’s medical reform entering a new dimension, medical conflicts between malpractice and doctor-patient become one of the hot social issues. Such new demand and challenge gradually spread to the public health: guide the people’s diet and lifestyle, effects their surrounding environment, promote not only the popularization and development of the concepts of health, but also the public health policy. These will all regulate people’s mental health, such as public health communication which is the main social function. So, the core point of this paper is to discuss the publishing institutions on how to take the advantages of digital publishing and how to promote the dissemination of public health and the development of popular medicine.In view of the delicate relationship between the spread of digital publishing and public health, the focus will be on public health communication mode in the digital publishing environment research. This paper also reviews the related concepts of digital publishing, and the analysis of its characteristics and the development. On this basis, the introduction of digital publishing functions in the dissemination of public health. Second, the exposition of the actual content of the public health of communication will be revealed together with the importance of public health communication ethics, medical ethics. Again, the digital publishing as the industry earnings of nature seem a helpful factor for us to explain the figures published in the traditional profit model compared with the latter chapter. Finally, the public health model of digital publishing will give much access to more people to obtain knowledge and information. This purpose is elaborated in the final chapter of public health digital publishing called free reading mode, which is a specifically clear figures—the publication of the public health model.