The Innovational Research Of The TV Management System In The Internet Ear

The Internet media rose up in the end of the last century, developed rapidly in the early part of this century. The internet media have a lots of advantage,like the powerful network-connect mode, multi-media translate mode and many popular participation, etc.. It is been a great impaction to the traditional TV media. The TV media has exposed many problems under these impaction, include of the pressure on the internal management, and the pressure of the existing administrative management system can not keep up with the development trend, there has not the distinct conclusion of the issue of management policy and the direction of development. This thesis focus on the JiangxiTV-4, research point of view from the management, the organization, the innovation, analysis of some common defects of domestic TV media industry, and try to find some essential problems of these drawbacks behind. This thesis also tries to put forward a set of innovation based on the current management model, the management model covers several aspects:1:the orientation of TV media in the network era,2:the program operation mechanism base in the innovation of the content,3:the administration of public information,4: optimizing the personnel management system,5:adhere to the public opinion guidance. Also presage the effect on the management mode if the television media organization used it, whether can be revitalized and activities in the network era, and continue to become strength and stronger.