Television Network News Program To Explore The Financial Media Path

The maturation of the era make the network news based on computer and mobile phone developed fast, the number of Internet users is to grow with each passing day, that television has both audience losing and threat. Although television was still put the main position of a considerable part of the family living room in China, but its status has been shaken, TV has changed from once family center mode with viewing, even there was the trend of network takes the audience. More and more people, especially young people, are accustomed to through the network understanding of the world, namely through website and mobile phone client to watch the news. The traditional advantage of television in the dissemination of news has been hitherto unknown challenge, TV and network two different media have formed a pattern for audience, and won the audience’s win win win attention, attention economy, development and future.As traditional media television, the mode of development and innovation in the field of how media change turn back the powers of darkness, maintain and develop its communication advantage, to retain both the audience at the same time, the young audience back to the front of the television is the television people continue to think about. At the present stage in how to develop the disadvantages of TV in the future? Network news of success have any reference to the new television program form? Network news were grafted TV platform reasonable and sustainable development? This paper tries to contrast the two media idiosyncratic, find a breakthrough way for the development of television by TV one’s perspective, and based on the analysis of the current TV success, inquiry and persistent feasibility of TV communication patterns in the network news, for the development of TV program.