Triple Play Depending On Network TV Domain Of Traditional TV

With the rapid development of network technology and information technology requirements, network TV came into being, while traditional TV also inevitably affected by the impact of network television.Has not yet been vigorously promoted in the triple play prior to the PPLIVE represented by network television and potato represented Youku video sharing sites, largely eroded the traditional TV audience.To address this impact, the traditional TV set up its own network television (CNTV represented by), in order to serve their own programs to provide new delivery channels, re-fight the occupation of online video audience.Today, the network television has been considerable development, and triple play policy was to make the form more diverse network TV, Internet TV (OTT TV) is the background of the rise of a new triple play network television form.OTT TV in the country are generally known as "Internet TV", referring to the public Internet terminal for television transmission manageable and controllable IP video services and Internet application integration services. Our OTT TV refers to the public Internet, for television transmission, provided by the state-owned radio and television network TV form video content. Such a policy needs of the times and the background of the new Internet TV is bound to cause some impact traditional TV, papers will be Internet TV (OTT TV) is characterized as a network television features, and its study as a starting point for network television.Triple play before the policy network television because of its interactive personalized, program diversity and other characteristics of the traditional TV had some impact, in which the audience occupation is particularly important aspect.In the triple play in the context of the rise of new Internet TV-Internet TV (OTT TV), not only inherited the past, personalized interactive network TV, program diversity and other characteristics, but also more responsive to families living in this particular environment, these advantages OTT TV will make further erosion of traditional TV audience, but also to pass on the traditional TV as the center of communication, mass communication methods as well as mainstream discourse a certain impact.Nevertheless, due to policy reasons for the limitations of this emerging form of Internet TV-Internet TV (OTT TV) for broadcast rights still rests in the hands of traditional broadcasters, so it is not only the integration of traditional broadcast television to seize business opportunities in strategic layout platform, but also for traditional broadcast TV has a new channel of communication.Relying on its traditional field of Internet video to the TV can initiate a positive challenge, it can be said that the Internet TV shouldering the "fight for online video service initiative" and "dominant position network media discourse," the double mission.In addition, OTT TV still spread content, operation mode, communication patterns and business models for the traditional aspects of the development of television to provide a reference.Then the domestic traditional television how to deal with the emerging impact of network television it? Overall, the traditional TV should give full play to their strengths:build quality TV programs, strengthening the media business, and to strengthen the promotion of digital TV.In addition, it should combine with network television, to achieve mutual benefit and win-win, we can learn from the Internet technology is more advanced in several countries to get some inspiration.In the face of network television’s impact, mainly the United States in order to improve the traditional television and the Internet combine their own way, and made called "TV Everywhere" concept; Europe has put forward a "HBBTV"(Hybrid Broadcast/Broadband TV) mode, namely broadband hybrid television, making TV terminal is not only able to receive standard digital radio and television programs, but also through IP broadband Internet connection; practices with respect to Europe and America, Japan underway hybrid cast test new technologies aimed at the use of radio-broadband portfolio to enhance broadcasting services.In-depth analysis of foreign traditional television Coping basis, we believe that the European "HBBTV" model for the domestic traditional TV has great reference, suitable for China’s response to the traditional TV model is:DVB+OTT mode.