South Media Knowledge Exchange Network Business Model Design And Implementation Research

The12th Five-Year Plan proposed the development goals of the cultural industries rose for the first time as "the pillar industry"."Cultural Industry Promotion Plan" from the industrial upgrading is highly iterative support the development of digital content in the field of cultural services, as the Internet economy and the rapid expansion of mobile media, new media, digital content, the rise of the early prosperity of the consumption potential of popular culture, the digital content industry is now the beginning of the scale, the prevalence of the concept of "culture". But the number of China’s publishing industry is still in its infancy, the industry chain has basically taken shape, but each camp, the lack of depth cooperation; there is no uniform industry technical standards and copyright protection mechanisms; the overall business model is not clear, the profit model difficult, not yet achieve a breakthrough in the profit model and scale.The five factors of the platform, content, pricing, pattern, policy to dominate the pattern of the rise of the digital content of cultural industries. Double upgrade opportunities for industry and consumer, the face of cultural development and prosperity of the traditional publishing group is expected to integrate into the advantages of digital distribution platform in the most content, the rise of cultural consumption and industrial integration.According to industry economics and management of the classical theory, from the current situation and problems of industrial development, combined with the practice of the Central Publishing&Media Group, Design ZhiHui Figures published with the four factors of Location Provide Network and Obtain. the concept of "user" focus on business model innovation The figures published service platform concept:content development and integration of research and development platform and channel for support, covering the creation of knowledge products released collection brings together interactive publishing, distribution marketing, exchange and sharing, the application of value-added and other needs of the whole process. Figures published of the publishing group, technology providers, content providers and third-party business service organizations to build "win-win situation" camp mode, full integration of the parties in the content, technology, channels, market, brand, etc. advantages to the Government to reduce the financial investment, enhance the image of the public services of the digital and knowledge; Publishing Group upgrading of traditional industries, the breakthrough geopolitical boundaries, siphon funds, do bigger and stronger by leaps and bounds; content providers and third-party service organizations to expand marketing channels, expansion of services to the audience; conducive to the public the opportunity to have equal access to knowledge, to achieve the zero threshold of public services; conducive to the creation and transactions through the platform of knowledge value-added.