| In recent years, as the improvement of China’s living standards and national policy provide strong support for the insurance industry, the number of policy holders of life insurance is increasing year by year, and businesses that the insurance industry involve are constantly enriched. As the country’s largest and most complete company, Ping An Life Insurance Company is faced with enormous challenges and opportunities. Ping An Life Insurance Company need a marketing management system which is easy and simple to handle, with high safety and can improve the efficiency of daily office to deal with this challenge, and the company’s existing marketing management system has been difficult to meet the company’s current needs and follow the trend of the times. Therefore, Ping An Life Insurance Company decided to develop a new marketing management system.In the development process of the system, we used C#language, the development environment is VS2010, the development platform is ASP.NET, the technology architecture is B/S, the three-tier structure, and the database design and development used SQL Server2008. In the beginning of this paper, we firstly introduced the background of system development and research status of marketing management system at home and abroad, etc., and made a detailed needs analysis according to requirements elicitation of the system to understand relationship between users and the system. After understanding the needs of the system, this paper made a detailed description of the system design process and analyzed the design of system’s technical architecture and system database. Followed by introducing the main functions of the system by screenshots of systemic function interface, and described the main program code that used for the system implementation. Finally, we made a summary of this paper and forecast the development prospect of system in the future.The system functions include activities management, customer management, insurance management, and marketing management and system maintenance management, which basically have covered all business involved in daily office work and management of a insurance company. Customer management and insurance management are two important functions of this system, the customer management can help system administrators add new customers, and manage the customer’s insurance information and personal data and other basic information, insurance management can help customers complete the whole process of insurance by the system.Design and development Ping An Life Insurance Marketing management system simplifies complex operating procedures of the existing management system, improves the work efficiency of Ping An Life Insurance Company. By insurance management, customers can insure only online, so it can attract a large number of customers for Ping An Life Insurance Company, and this system has been greatly improved in security comparing to the previous system, ensuring information security for customers and the company. |
