TV Job Performance Class Research Program Consumerism

Baudrillard’s "consumer society" theory from the start, job type of program as the research object, the article using a combination of case study method, literature inductive method, content analysis and other research methods to specific research program consumerism performance of the job class, consumerthe reasons’ performance and arising thinking.This paper is divided into four units, the second, third, fourth unit is the main part of the article.The first unit overview section article Chapters, the first chapter some of the major outlines of this study books, papers and other literature; tight with the second chapter of consumerism conceptelaboration.The second unit is the third chapter of the article, which is the focus of this study, this part of the program content of the job class performance spread consumerism, namely:the media content is strong culture of consumerism publicity, mainly for the transfer of content focus to entertainment, mainly including the the design dialogue excavation consumption symbols, set this agenda manufacturing consumer topic title advertising or hidden advertising.The third unit is the fourth chapter of the article, this part reveals the job class program consumerism manifestations reasons:on the one hand due to the media for the profit and production, interest-driven and highly competitive environment program commercial operation;On the other hand it is based on audience demand music, consideration of the psychological needs of the United States, this demand music audience, seeking U.S. psychological needs to determine program content consumerism.The fourth unit is the fifth chapter of the article, this part of the Comprehensive above analysis, mainly on the job type of program performance of consumerism Ponder. From the point of view of producers, expect to focus on business interests at the same time, they pay more attention to the media should bear the social responsibility; culture from the perspective of the audience, the audience of media literacy, so that the audience be able to correctly interpret the consumerism of the program content, a correct understanding of the television media commercial properties.