Consumer Society TV Food Show Research

Since ancient times，Food have been used as a culture exists, both Chinese andforeign people’s passion for food have never been cut. From the1950s，TV food showfirst appeared in England.At the beginning to now TV food show have always beenloved by the audience. The first TV food show "daily diet" aired in China in1999, andnow we already have more than200food television programs. Looking abroad, the typeof TV food show are more colorful, it has evolved from the initial teaching cooking tocompetitions, arts and entertainment, travel search, cultural and reality show.After the prosperity and development, the TV food show is already stable now.Whether at home or abroad, it is not difficult to find consumer ideology is more andmore obvious in many TV food programs. After the capitalist countries and socialistcountries into the consumer society, consumerism have a great impact on people’ssocial life and values. In this context, consumption tendencies of mass media hasbecome an indisputable fact, the performance of which the value of the symbol isactually the pursuit of money, pleasure and the luxury living. How does TV food showreflect these symbols consumption? What is TV food program meant for the audience?Is a recreational way or cultural carrier or the field of information dissenmination, isworthy to consideration and study.Based on this, the text will focus on consumer theory, semiotics to describe thedevelopment of TV food program. We want to focus on the TV food show how toembody symbolic consumption and analysis the influence of consumerism bring to oursociety and our life. Finally, we will conclude and give my thoughts on proposed futuredirection of TV food program.