A Research On The Role Of The Media In The Consumerism Society

China has entered into the consumerism society during the twenty-first century. And consumption has become the center of the life. The spread of the international consumption culture also changed the domestic consumption pattern. Luxury consumption made people enter into a vortex of blind consumption. With the promotion of digital wave, the media seizes people's psychological characteristics. By virtue of its sensitivity, the media leads the trend of the consumption which becomes the focus of society. As a new thing in China, the media industry has many shortcomings. Therefore, it has positive significance to discuss the role of the media in the consumerism society to develop the situation of China's media consumption system . In this paper, the media consumption means that the media promotes consumption system, including the media dissemination of consumer information and consumer information and human relations. This paper studies the relationship between media and consumption, the focus is the impact of media on consumer spending rather than the media itself. It means a detailed analysis of positive and negative effects of media on the consumer, and then through the media to build their own reform and improve the situation of China Promoting media consumption system to promote the development of the Chinese consumer.This article bases on the impact of media on the consumer in the consumer society, discuss how to establish a media system. Firstly, define the consumer society , get some features to some extent of consumer society. At the same time , explore its relationship with the media, recognizing the consumer society and mass media are inseparable; Secondly, through both positive and negative aspects of the media in the consumer society discuss the consumption effect. This paper analyzes the effects of media consumption from the main target consumer demand, consumption, consumerism, consumption structure, consumer behavior, consumer safety and consumer upgrading. Media consumption showes negative effects of consumerism and consumption. Again, combine with the evolution of China's media industry and development, describe the media industry, a number of changes and restructuring the existing problems. Recognize that China is now the traditional media and new media; Finally, to the consumption effect of the media, combine with China's national conditions and status of the media industry, propose the related measures about development of the situation of China's media consumption system. Innovations in this article are these things: firstly, the Western media consumption theory in Western society came in the specific conditions and the background, the majority of scholars had critical attitude to the media to promote consumption. This paper actually reaffirmed the impact of media consumption. Secondly, this paper comprehensively analysis the intrinsic relationship between media and consumption. Thirdly, this research perspective is different from that in the past, comprehensively elaborate the media consumption effect, and combine with China's own national conditions to promote consumption rather than consumer focus on media reformation.