| In the overall trend of media integration, the deep integration of microblog into the entertainment circle and the rise of star microbtlogs, to a large extent, have obviously changed the way how entertainment news reporters wtrite their news nowdays (such as source of news information, access to interviews, news content, etc.)-Star microblogs have had a significant influence upon the production of domestic entertainment news.The main research direction of this paper is to put star microblog as the carrier platform and to explore the application of news. The analysis of multi-level impacts from star microblog upon the production mode of entertainment news is made to reveal the nature, the scope and the extent of this influence in the current media environment.The starting point of this paper is to summarize and analyze the impacts and influence from micro-bfog upon the production mode of the entertainment news reports in these four aspects:agenda setting, the acquisition of content, validation check and communication effect. In this paper the influence of micro-blog contents upon the procuction of entertainment news focused on the influence of the star micro-btogs upon the procuction of entertainment news. This paper will do observation and analysis in detail, combined with the case, about how these four aspects influence the production of the entertainment news, and the assessment of these effects is made. Then the author summed up and put forward some more effective strategies for the production of the entertainment news when facing the challenge from microblogs. |
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