Research On The Micro-blog Forwarding

Micro-bloggers about their exposure to large amounts of information in the screening,elected their recommended that valuable information to the fans, and you think novaluable information would be in the end, the forwarding information, is micro-bloggersto fan the spread of the positive information. Microblog in a large number of forwardingthe information which we call "popular information", popular information that is thenature of the information in the active microblog is higher, or active dissemination ofinformation by user. His way of information transmission because of its great flexibilityby communicators, also because of its non-mandatory, targeted and personalized features,to make the audience more acceptable. Microblog in the flow of information is based onuser relationship, and control information flow gate is in the hands of a user "forward"buttons, a key forward could drive the pouring out of the flood of information.Forwarding is micro-blogger after comparing to filter large amounts of information,valuable information, and actively to the fans for information dissemination way,therefore forward is how microblog user information recommendation. Starting from thisargument, the author of information dissemination of influence on formation of forwardand its performance is analyzed, the gatekeepers of power transfer, and microblog nestedpattern and mechanism of psychological factors such as the user, under the function offorming forward fission proliferation, the generation of information value-added andissues. Finally, the article foothold is forwarded using in microblog marketing, themicroblogging marketing methods and existing problems are summarized and analyzed,and combining with successful cases of microblog marketing, discusses how to useforward to promote the spread of microblog marketing information.