Shen Zhifang Publishing Philosophy

Publishing industry as old as the industry, during the transformation of the modern era,with Chinese social and cultural development of modern synchronization process is theprocess of social and cultural transformation of large small process, and with the social andcultural interaction, continue to create a new industry and a new form of cultural functions.Private publishing began the stage of history, becoming the mainstream publishing, with theemergence of a large number of excellent modern publishing house. With the traditionalmodern scholars and businessmen dual identity, they uphold the concept of a newpublication, the publisher of a modern social responsibilities, creating prosperity of modernChinese publishing industry.Shen Zhifang is one of them, Shen Zhifang was a maverick, determined to forge ahead,Shi Cai Wild publishing, In catering to the emerging needs of the people reading, capturingbest-selling book of subject matter,he has extraordinary vision and courage. As founder ofthe World Book, he was brought up in the book industry fought. At the time of publication,he can be said to be good at grasping the opportunity, entrepreneurship pathbreaker. In theWorld Book inception, publishers will have a lot of documentary reports, Saturday Schoolromance, martial arts novels shady, fortune-telling books, biographies, etc. for WorldBook and laid a huge economic base, then the publication of textbooks, ancient classics.Among the competitors in the World Book from a small workshop to a third bookstore.Published at that time had a profound impact on the pattern. This paper describes ShenZhifang publishing career as a starting point, then introduced the publishing environment.From his start on the business world bookshops were summarized philosophy, marketing,competition, market awareness and other excellent ideas published, summed up the spirit ofhis publishing house and a new pattern for a new era of enlightenment under the publishingindustry. I hope to give publishers a new era bring some inspiration and reference.