Organizational Communication Without Organization: The Phenomenon Of Aggregation Communication Of Social Media

Social media is the most talked about hot words in the field of new media in recent years.From the blog, microblog, social network into the content of community, it covers variousfields of modern online communication. It also greatly promoted the people’s active actionoffline. American scholar Clay Shirky put forward the "unorganized group power" concept,the power is formed through social media on the Internet. Say it is a kind of power, lies in itsorganizational communication, namely through social media aggregation decentralized socialforces, and through the media characteristic of the mode of transmission and form a kind oforganizational communication. Based on the"organizational communication withoutorganization ", expand on Shirky’s point of view of theory, through a lot of cases to explorethe evolution of social media tools to bring people change, finally presents the polymerizationspread phenomenon in the process of social media.This paper briefly expounds the new technology under the condition of unorganizedgroups on the Internet Then to explain the relationships of organizational communication andunorganized organizational communication. Unorganized organisational communicationincludes some features of organizational communication, and has its own unique virtuality,unofficial, the characteristics of temporary and amateur. By people through social mediacommunication way and organization form of change, and group psychological demand twoaspects carries on the analysis of the forming conditions of unorganized organize forces toclear them.The spread of the unorganized group formation mechanism is the focus of this article.This is based on the theory of the author to Clay Shirky, through comparing with traditionalmedia communication mechanism, from large-scale amateur, first published then filtering,network production to reduce the cost of trial and error, commitment, tools, combined withthe agreement of four aspects, discusses the new media environment of the unstructured groupformation mechanism of strength.Unorganized groups spread the power performance of the chapter, the author from sharing, cooperation, and collective action, elaborates three aspects, using the real case toexplain social media behind a force to be reckoned with in the group. Then take theunorganized groups transmission performance as a example to specify the social function ofpower.Unorganized organisational communication also has its limitations. This article attemptsfrom four aspects that can’t distinguish true and false,irrational the cacophony in collectiveaction to cause social chaos, group polarization bias, remove authority discourse chaos todiscuss the possible negative impact of this phenomenon. I want to have dialectical view ofthis problem. Shirky looks on the bright side of organizational communication withoutorganization,but I put forward negative effect of it.That`s the innovation points.In the end,I put forward my view that we should attach importance to The phenomenonof organizational communication without organization.Using the function of social media,supported by the rapid development of science and technology strength, everyone canimprove the overall media literacy and transform the world by force of collective action.