Study On The Internationalization Development Current Situation And Strategy In China's University Press

After Second World War, along with the international books trade scale, and the scope expansion, copyright trades'prosperous, the transnational publication group's development, the internationalization has become one of world publishing industry development leading tendencies. In 2003 the national press and publication bureau chief conference, Chinese press and publication"go global"strategy had been one of five grand strategies to take Chinese press and publication industry development. The press and publication industry eleventh"5-year plan"explicitly pointed out that must positively implement"the Chinese press and publication industry'go global'strategy". China's University Press takes a new force in the publishing industry, must shoulder this mission bounden, and seek the internationalization development.The paper takes the enterprise internationalization's correlation theories as the support, and analyzes the internationalization development of China's University Press, and contains seven parts.PartⅠ: Introduction. Analyze the study's background and significance, purposes, contents, research ideas and methods, the innovation and the key issues to be resolved.PartⅡ: The theory uses for reference and literature review. Expound the theory of international enterprises; review the literature of the international publishing industry.PartⅢ: The current situation and internationalization development connotation and significance in China's University Press.PartⅣ: The internationalization development current situation. Analyze the situation mainly from five aspects: the idea, the modes of operation, the structure, the product target market and content, the related mechanism and the coordinated sets of measures.PartⅤ: The internationalization development SWOT analysis. Analyze the internationalization development strength, weakness, opportunity, threat in China's University Press.PartⅥ: The strategy of speeding up China's University Press's internationalization course. According to its own characteristic, the university press should set up the prospect and determine internationalization developmental strategy; should strengthen the interflow and cooperation, drive"go global"by"bring in"; should strengthen the original content development, and the national and time character be manifest; should consummate the related mechanism and the coordinated sets of measures.PartⅦ: The conclusion.