The Study On The Music Radio DJ Microblogging Influence

In new media age，the revolution of mass communication is taking place，the environmentof mass communication is becoming absolutely different compared with before. In thissituation, the ones who work in traditional media need to look for a new living space. Settingthe music radio DJ as a example of traditional media, I studied on the micro bloggingplatform information communication skills, in order to increase their influence in the microblog.In this paper, the method of content analysis and correlation analysis was used to dividemicro blogging influence into micro blogging potential influence and micro-blogging realinfluence. The potential micro blogging impact is represented by the amounts of fans andmicro blogging real influence to represented by micro blogging influence index. Among them,micro blogging influence index consists of the amounts of fan praise, the amounts ofcomments and the amounts of that can be forwarded to decide. The paper study microblogging influence through the fans, micro-blogging information, micro-blogging structure.This article selects micro blog of Wang wei, Shasha, Jin Zhao and Rami as samples tostudy their insufficient experience and of course lacking. Good experience are: Rami’s microblog is personalized clearly, and have good interaction with other micro-Blog; Wei Shasha’smicro blog has good interaction with the fans; Wang Wei’s micro blog’s activity is good; JinZhao’s good image in traditional broadcasting plays a good role in micro blogging stage toattract many fans. The lacks are mainly reflected in: original micro blogging information isnot of high quality; Micro-blogging application of media convergence is not enough; Lack ofprofessional micro blogging operation team; DJs’ interaction between micro blogging andwin-to-win is not enough.After studying the results I found, in order to enhance the influence of music radio DJmicro blog, suggestion was made, including two major aspects: establishing specialized microblog operation team and music DJ personal thinking of internet.