The Study On The Communication Features And Influence Of Popular Blog

As a kind of network information resources, Blog has a medium propagationproperties. Through freelance writing content, Bloggers are paid close attention to byinternet users, and guide the public opinion. The higher click rate blog in blog sites canattract a higher popularity, which form a powerful influence.This study is to focus on high click rate popular blog, from the perspective of thedefinition of popular blog, select55personal blog sample gas, use the content analysismethod and the network information resources evaluation theories and methods, andintroduce the analytic hierarchy process (AHP). On the basis of study about blog byscholars both at home and abroad this study is divided into two aspects:One is studying the communication features of popular blog through contentanalysis, and find popular blog has six characteristics: bloggers focused on easternmiddle-aged men; the higher blogger privacy awareness; the typical active blogs; contentto focus on social, economic and cultural fields; clear positioning and deep designedcontent; the lack of interaction among bloggers and readers.Another is to draw lessons from the theory and method of network informationresources evaluation, constructing evaluation index system of popular blogs influence,which has a total of five primary indexes,13secondary indicators, and argued that thepopularity of blogs influence by audience contact degree, log activity, log quality, theblogger authority, blogger interactivity. Using analytic hierarchy process (AHP) to giveevery index weight, this study gain formula of popular blogs influence.Finally according to the data form coding table and the formula of popular blogsinfluence, five criteria is used for the actual observation data,55popular blogs influenceare respectively calculated, as a case study of four blog detail calculation. The part of themost contribution to the research significance, which put forward the popularity of bloginfluence index evaluation system and formula, guide the subsequent research and the actual operation level for bloggers.