Microblog Study In Commercial Spread

As a new type of social media, Micro-blog has changed people’s way of transmittinginformation and to expression, and it has an important impact in many areas of social life. Inthe field of social economic, the commercial value of micro-blog is also increasingly apparent.This thesis focuses on the present situation of the commercial spread value of micro-blog,instance Sina microblog, the analysis of the difficulties and problems existing in the processof commercial spread, and give the Measures to solve the problem.Sina micro-blog is a micro-blog service launched by Sina and also the first portalmicro-blog. It is appearance reverses slump of China micro-blog. Depending on the maturePromotion strategy, sina micro-blog rapidly gets more than one million registered users andbecome the largest social media platform.2011, Sina micro-blog has Initially completed itsUsers aeeumulation and starts the second step-commercial layout. Sina micro-blog hasgradually begun to explore its Profit model. This research of the Sina micro-blog businessmode lintends to give some suggestions for the development of Sina micro-blog andcontribute to the development of Chinese soeial media.This article can be roughly divided into three main parts, the first on the micro bloggingcommercial propagation advantages are described in the second part of the Sina microblogging, for example in order to find the Fair at the problems in business communication,and the third part for micro blogging in business communication problems that exist in theviews given a reasonable solution.In the first part, the paper business communication activities micro blogging research,combined with the new network media in business communication environment throughresearch micro blogging social attributes and communication capabilities, particularlycommercial information dissemination function analysis Sina Weibo Business propagationbehavior and noted the large number of Weibo users, users with basic good advantage of thespread. Besides its multi-grade fissile formula has the advantage of propagation velocityspread on the accuracy of information dissemination and interactivity but also for its spread inthe business to provide a great advantage. The second part of the business through the dissemination of information on Weibooverall grasp of the process to Sina microblogging, for example, pointed out themicroblogging commercial communication problems exist in the process. If the user value ofunderutilized, microblogging fragmentation of information dissemination, informationdissemination process is affected by "noise" interference, microblogging commercialcommunication earnings instability, and government policy risks and other issues.Microblogging in the commercial propagation find the problems in order to develop solutionsfor their lack of business communication capabilities, therefore, this part is also a vital part ofthe main part of this article.The third part is a measure for the second part of the problem is given to solve. In thispaper, the audience from the information dissemination process, microblogging commercialcommunication mode, and many other proposed solutions, and strive to hinder thedevelopment of micro-blog business communication barriers to remove all its aspects. So thispart of the business prospects for the development of micro-Bo has a guiding role in thespread.