Plan And Creation Of Sportive Entertainment TV Programs

Sportive entertainment TV programs are formed by sports competition for themass in the entertaining way.“The Intercities” is the first program of sportiveentertainment introduced and launched by CCTV. Through the bold, open imaginationand a huge props and scenes,“Intercities” focuses group participation, funentertainment, to carry out all the people involved in cultural, sportive gamescompetition, to help cultural and sportive exchanges, to reflect cultural charm of thecity. China Central Television had a strategic choice of introducing and locatingIntercities under the internal and external environment. It had first appearance onCCTV in1998, however it had disappeared for six years because of programcopyright issues, programming homogenization problems, aesthetic problems,misunderstanding produce and broadcast principal. In2005, it returned to the CCTVthen had a good viewing effect, marketing effect and social benefits.Looking from the Type of the program, The Intercities goes beyond thetraditional definition of television typology and classification. It can hardly beenfound no matter in pure entertainment or sports programming system. This program isa cross-shaped, morphological pattern. It integrates the elements of sport,entertainment and reality show. Looking from the narrative point of view, TheIntercities’design of program element is rich and rigorous. Personal involvement is itsmain character, funny games is the content, competitiveness is the driving force, richplot and ups and downs of the content is the tricks.As a program introduced from overseas,“The Intercities” combined with thecharacteristics of domestic cities, and focused on the domestic version during theevent planning and operation, respecting for the intellectual property rights and theoriginal program style. Also they have done the appropriate innovation in planning thetheme, locating the venues, publicity design, materials preparation, program runningprocesses, activities monitoring and emergency treatment. Through the purchase ofcopyright,“The Intercities” cast in the integrity, reliability and stability, and attractmarketing partners. Through integrated marketing,“The Intercities” has changed theuniformity and flatness of marketing of the old tradition of sports live or broadcast,and optimized the program resources to better meet consumers’ and sponsors’ demand.They established stable marketing relations with the well-known Mengniu DairyCompany, and achieve a win-win situation. At present, the program faced life-cycle issues, the audience rejection problems,a potential threat on games’ safety, the tendency of utilitarianism of the teams andsome other internal and external challenges. But the sense of crisis, accumulation ofinnovations, changes of environment and etc. all provide the foundation for theprogram’s future development. Adopt the following strategy to promote innovationmight be helpful: to maintain and enhance culture element, to strengthen civilian routeand interactions, to strengthen the three-dimensional, localized, and theaudience-oriented communication strategy, to improve the staff’s self-discipline, topromote technological progress and overall packaging, to enhance the hosts’ stylesand so on..