A Study Of Communication Strategies Of TV Opera Entertainment And Programs

Traditional Chinese opera art has been preserved while has been developing for over a thousand years,but because of the diversification of social information and the diversification of entertainment,the number of opera audiences gradually shrinks.As a form of opera,television opera has created a miracle of viewing,but they cannot resist the trend that some foreign variety shows and movies are introduced to China?In addition,these variety shows have developed rapidly with the help of the platform of new media.In this context,the author chooses typical cases,to explore the communication methods that opera programs can refer to.Therefore,the author tries to study with "Li Yuan Chun" and "Ding Ge Long Dong Qiang" as the typical cases,and uses the "5W" theory to carry out a profound analysis and summary of "Li Yuan Chun" from aspects such as the main body and the dissemination of content,the media,the audience and the feedback.And the author analyzes the creative communication of "Ding Ge Long Dong Qiang" through the new theory of "creative communication management" in the field of communication.Through analyses,the author finds that "Li Yuan Chun" is worthy of being learned from by current opera programs in aspects such as audience positioning and brand building.Meanwhile,"Ding Ge Long Dong Qiang" is an opera entertainment developed under the conditions of the new media,so its creative communication is worth being learning from.Through these two relatively popular opera programs,the author sums up the experience of success,and puts forward several strategies for the future development of TV opera programs.The dissertation is mainly composed of five chapters.Chapter I introduces the background and the implication of the discussion in the work and puts forward the question which is to be discussed.Chapter II sums up the previous studies including the studies on TV opera programs,5W theory and creative communication.Chapter III summarizes the issues of the communication of TV opera entertainment and programs in the form of questionnaires and in-depth interviews.Chapter IV analyzes typical cases based on the study.Chapter V provides corresponding solutions to promote better communication of TV opera entertainment and programs.