Research Of The Reporting Framework Of Guangxi Television On Rabies

This paper is based on the theory framework to analyze Guangxi television reported rabi es, by the method of content analysis and comparison, to study Guangxi television reported r abies from2007to2012July.Guangxi television as Guangxi’s most influential media, its reports of rabies, reflects a na tional policy to carry out the situation, the health organization work actual effect and social eff ect, media coverage influence of rabies reports. Further clear out the framework of Guangxi television rabies report, and resisted short board, for proposal of the implementation of the national policy, the media guidance and health depar tments work.The author of this paper presents a framework for further analysis of Guangxi television rabies reports, from reports quantity, type, location and characteristics by tone, lens language, the length, language, reported crowd, area of reported cases, the nature of the issue, etc. Twel ve dimensions were discussed and analyzed.Study found that Guangxi television reports of rabies basically play the function of its m edium, but the content is not rich enough, in which the role of the health department is not ob vious enough.Strengthen the attention to the problems of rabies, the continuity and depth breadth of rep orts is the priority to solve the problem.While policy constitutor and health department need t o consider forward of how to make full use of good media to achieve the purpose of publicity and dissemination.