The News Reporter Role Positioning Research Under The Network Environment

The development of network technology, not only lead to the spread of news media carrier and form of change, and fundamentally promote the main body of news spread activities i.e., the change of people. As the important main body of news spread activities, need to adapt to the new environment, new technology is clear own role under the network environment. However, the development of network virtual world faster than people imagine, how in the complicated and ever-changing network environment positioning its own role, is a difficult problem. Currently, journalist’s role under the network environment situation is more complicated, for the network news reporter of the era of personal media, the media industry, and form the great influence in society. This paper through the medium of identity theory and research method of system analyzing the status quo of the news reporter role under the network environment, the existence question, and combining the theory of media ecology and other related research, and put forward effective guide mechanism.