Analyze On Mirco-Movie And Its Discourse Power Of Network From The Communication Perspective

as a new phenomenon, Micro-movie attracted everyone’s attention from appeared, it continue to heat sinc2010was crowned the year of micro-movie, professional Micro-movie and grassroots Micro-movie go hand in hand, commercial-type Micro-movie were discussed Their industry and unique marketing function, the grassroots Micro-movie is considered open a door to self-creation and dissemination, the discourse power of grassroots more confident than ever. But, with large numbers of professional Micro-movie, especially business Micro-movie, to seize the territory of the Micro-movie more attention and dissemination,the grassroots Micro-movie is uncertainty as everyone expected as master rights to speak therefore, this article from the dissemination basic theory to discuss defines, communication process and communication systems of Micro-movie, as well as the relationship between Micro-movie and the discourse power of network. Combined with the connotation of the discourse power of network, to analyze the current situation of Micro-movie, as well as the constraints and problems encountered in the process of grassroots Micro-movie to achieve the right to speak. That a more democratic Communication platform does not necessarily lead to more democratic discourse, its Significance is cultivate democratic consciousness of Internet users, the grassroots Micro-movie of the power of discourse also depends on ordinary Internet users enhance media literacy and media technology to master.