The Research Of Webpage Color Design Based On The Dynamics Of Visual Perceptions

Starting from the theory of the dynamics of visual perceptions,this paper is to explore strategies and methods to guide the design of webpage color. The significance of webpage color is not only performance of form, auxiliary of function, but also communication of emotional meaning. As to research on color expression there are mainly three ways at present:Semiotics, Empathy and Dynamics. Semiotics explore the color emotion from the peripheral angle. It considers the symbolism of the color is the source of people’s perception of emotion.Designers can not play creativity, because Semiotics leads them to be often kidnapped by "symbolic" and "association", and be bound by the dogmatism of color theory ABC. Only when people remember the symbolic meaning of color, they can perceive the emotion of visual form. Empathy think the reason why the color has emotion, because people transfer subjective feelings to the visual form. It separates the unified relationship between subject and object in the psychological level. From the Intuitive interactive relationship between human visual perception and visual form, Arnheim’s dynamics explains dynamics-unity relationship between form and emotion.From the intuitive nature of the interaction between human and visual form, starting to explore the design of webpage color, can avoid the impact on the perception of the symbolic and association. Arnheim’s theory of the dynamics of visual perceptions, highlights the visual perception of intuition and initiative. It uses the concept of "dynamics" to achieve a consistency between visual form and emotional performance in the dynamics structure. It Explores nature and kernel of the visual interaction between people and object. The communication of emotional expression and meaning start from the human visual interaction.It is important to grasp the dynamic performance of color for designers. By creating webpage color’s dynamics style, make it reached a unified with emotion, and convey the webpage’meaning.This paper, based on the theory of the dynamics of visual perceptions, starting form the factor of visual perception form —color, explore the dynamic style’s creating of color and express on the webpage. Furthermore, it analyses how to create the color image in the aesthetic effect of simplified schematic, balance schematic, and inverse simplified schematic.Finally, from the dual perspective of users and designers, this paper explore the strategies and methods of color design based on the theory of the dynamics of visual perceptions. Through Shadow puppet webpage’s color design practices, it verifies the rationality.