The Research Of Formation Mechanism And Strategy Of The "Butterfly Effect" In Micro-blogging Communication

Along with the rise of micro-blogging, many public events have fermented intoimportant micro-blogging ones, and its influence has also extended to the real world bycyberspace.The increasing role of micro-blogging has been approved both in academia andindustry, among which the role from the pressure of public opinion cohered in "Words toexpress"acts as an important driving force to promote the process of a democratic society. The"Butterfly Effect"makes micro-blogging as a social problem amplifier and public opinionopening gate,as soon as tiny social dynamics touch it, the great power like the "ButterflyEffect " may outbreak. This effector mechanism has played an irreplaceable role both inpersonal rights protection, public authority oversight and social morality examination,democratization process.Therefore, to explore the micro-blogging propagation path and theformation mechanism of the butterfly effect behind those events is essential for furtherimportant function of micro-blogging.This article is to explore the formation or path of "Butterfly Effect " in micro-bloggingfrom the insight of mass media path nodes and elements,combined with20micro-bloggingevent in the past two years. Finally, the public issues,the main body of the citizens, the spreadof non-linear, the strong boot node and the normalized interaction emerged as the importantmechanism of the influence of micro-blogging events. So,we should emphases on the role ofmicro-blogging to make the mechanism of information dissemination more perfect,activelyculture the role of opinion leaders to tap its leading role,expand the micro-blogging interactivechannels and functions of traditional media and strengthen the media literacy of Internet usersto nip an evil in the bud.