| The5th season TV show X-change of Hunan Satellite TV have a strong return at21:20inJanuary4th,2012. The role reversal reality TV show appears in front of the audiences with awhole new editing and broadcasting form after six years. Combined with the life of theadolescents who borns after1990, the5th season of X-change have had a expand full range ofshooting records. During the7-days swap life，the director and cameraman use24-hours andun-normal shooting ways, have almost recorded the real life of the exchange protagonists. TheX-change had broad-casted in CCTV financial channel, and the broadcast time from18:13to18:43in weekdays. The influence of this show has been affected across the country.Through the public fund-raising operations Mangoes V Fund, Hunan Satellite TV establishedthe X-change Inspirational and Help Fund which focus on improving the living conditions ofchildren who live in the remote areas. Some urban children’s internet addiction were curbed, theemotion of study weariness is under control, the bad characters like fragile and apathy aregradually changed. The remote poverty-stricken areas in the X-change includes Huining, Puer,Bijie, Fenghuang which in the southwest and northwest area of China. The exchange cities areeconomically developed cities like Shenzhen, Jingzhou, Guangzhou, Hohhot, Baotou etc. Thefamily members from two different cities who have different family backgrounds have occurreddeep feelings during the short7days. It highlights the humanities and public welfare of this TVshow.Through the analysis of the creation of the audio-visual language of the5th season of theX-change show, this article shows the innovation and public welfare of the column concretely. TheX-change show get rid of the discussion between the host and the psychological guests, the editingis more coherent, Original Record characteristics are more prominent. In this X-change showseason, the review recording step was reinforced, following the real life of the adolescents whojoined the show, aimed to support the children in remote areas. Especially the theme song for the5th season of this show If We Change, the lyrics expressed positive energy in the society. It tellsthe adolescents that never give up if they are in trouble, cherish the hard-won happy life.Aiming at the current situation of the reality TV show domestic and overseas, this article discussed the local development of the reality TV show in China. Through the public welfare study of the X-change show5th season, the author proposed the development strategyof China public welfare reality TV show. The television production agencies at all levelsshould expand multiple channels actively, consummate the construction of public welfarefunds and enhance the brand influence of the media. The creative concept of programs should acting on international convention and strengthen the communication with international television production agencies, strive for more cooperation opportunities, and promotionmore china public welfare reality TV show programs to the world. |
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