Preliminary Study On The Chinese Internet Mode Of Commonweal Communication

With the development of internet communication technologies and continued spread of online media in the Chinese society, network media offer the opportunities for the most of the public and the vast majority of public institutions organizations, businesses, and enthusiastic people, volunteers, callers to access the public information, charity information, relief information and communication on public welfare. The internet commonweal communication developed rapidly and successfully along with the background. This paper attempts preliminary study of this booming phenomenon and information dissemination activities, in-depth analysis its mode of transmission by analyzing its characteristics and problems, and attempts to explore building a new mode of transmission which is more beneficial to the internet public communication development.The first chapter is an introduction, to introduce the background and significance of this issue, descript the research methods and the theoretical basis, the status and the inadequacies of the current research, and the for the main contents of this article.The second chapter is a generalized description of the phenomenon about Chinese internet commonweal communication. Described the definition of commonweal communication and internet commonweal communication, analysis the development process and the development impetus of the Chinese internet commonweal communication, and also made a brief analysis of the function of the internet commonweal communication.The third chapter is the main part of this article. This part describe and analysis the transmission mode of Chinese internet commonweal communication by comparative analysis the spread factor、transmission mode and propagation characteristics both of the traditional media commonweal communication and the internet commonweal communication.Chapter IV is also the main part of this article. The fourth chapter analyzed some flaws in the activities of commonweal communication under cu rrent mode of network commonweal communication. The causality and inevitability of these flaws were explored. To overcome these flaws, a new mode has to be constructed. At the end of this cha pter, an immature mode was suggested, which is multi-dimensional and interactive. The fifth chapter is the conclusions and some shortcomings of this study.