Research On Mao Jin’s Editing And Publishing Activities

In the relatively relaxed political environment of the Ming Dynasty, the bookpublishing was encouraged, the cultural and the academic was prosperous. All thesefavorable factors provided the source of flowing water for the development of bookindustry. The improving of the social and cultural consumption level offered a broadmarket space for the development of the publishing industry. The developed commodityeconomy and the progress of printing technology provided a material basis and technicalsupport for the development of the publishing industry and created the history of theMing dynasty book publishing.Business publication showed a growing prosperity on the late Ming dynasty and formed acomplete system of Commercial publishing. Influenced by literary retro trend, ancient bookscollection and inscription wind prevailed. The relative prosperity of the publishing market made allsorts of fake books and romance novels popular are popular. Mao Jin growed up in this environmentand he immersed Confucianism. His editing thought was deeply influenced by the thought of thepractical utility and down-to-earth learning.He published over600kinds of books and otherpublications. At the same time, Mao Jin compiled the inscriptions into set. It was welcomed byacademics at the time.The editorial thought of Mao Jin mainly displays in the following aspects: First, selecte theprofessional scholars to proofread. There were a large number of learned celebrities around Maosuch as Qian Qianyi and Ge Shan. They classified and proofreaded according to the various parts ofthe classics, history, son, set and guaranteed the quality of the more than600kinds of bookpublishing. Second, select the original books and proofread excellently. Mao Jin focused on theselection of original books and widely searched all the book. With the selected and proofreadedexcellently, the books of Mao were here and there three hundred years later. Third, enlighten thepublic and maintain the manners.Mao Jin advocated not forget the nature of filial piety whenplays.Four, add comments and guide the reader.Standing in the reader’s position to think and guidingthe reader is one of the big characteristic of editing and publication of Mao Jin. Mao Jin had a complete set of production systems and the editing and publication process andaccumulated successful experience in market operation as a successful private publisher.Hisproduction system included classified collection of library, specialized segment of school book,collaboration of printed books. His perfect editing process, topic selection, solicit contributions,redaction and signet cooperated and coordinate each other and began to take the modern publishingmode. His successful marketing experience contains the management idea of modernpublication.including the clear positioning of readers, publishing a lot of works, good after-salesservices, effective advertising, seting up good image and reputation, shaping the brand image of tapsancient pavilion.The meaning of the publishing activities of Mao Jin lies in the spreading of the full-length and rarebook. The publishing idea and the management thought still has a realistic significance to the bookeditor of the publishing industry.