The Creative Design And Implementation Of The TV Program Titles

TV is not only an electronic equipment but also a way of life and a kind of attitude towards life to modern people. Television has the largest audience group in the world, and the television station shows this platform to the audience. TV column packaging is the way on television advertising. TV column packaging is the need for its own development of TV media and a sign of mature stable TV column. TV titles have the effect on the image of TV column that make the finishing point. Very powerful images and sound can be caused by the audience's attention. The audience can understand directly and see orientation of the column, setting of the theme, formation of the style and meaning of the idea through TV titles.At present, more and more people pay more attention to TV column packaging and have make great improve in digital film and television technology. With the development of modern TV technology, media planning, creative, idea of TV titles get a strong support. TV column packaging is very extensive knowledge involved. As far as technique be concerned, it can not only control and make use of masterly modern technique, but also understand the new technology. In addition to technical requirements, it also need to have a certain creative design ability and a broad professional perspective. As the film and television manufacture workers, we should gain a fuller understanding on occupation standard, which accepted by the market, and creative ideas. In order to create good works which accepted by the market, we should bring these elements together such as creative and idea, color and luminous efficiency, composition and sculpt, music and art, etc. through the technical means. So we can constitute a harmonious and unified whole on the basis of elements of design and the technical requirements of the creation of TV titles.This thesis takes the design of the television titles of Hot Music on Line as the working content of the creative design and implementation of TV titles packaging. The application of modern television technology in the process of the creation of TV titles is studied. Based on the columns of the current television current situation, basic process of making TV titles is studied and analyzed. The basic conclusions in its column titles out formed on the basis of a television series produced by the way, after an article in the formation of specific operations. Operation procedures and conclusions are given. I hope this research may play an important role in film and television production industry.