The Police image means the follows: the police image in the real socialmedia; police image itself and the police image in the public eyesight.The purpose of communication is to unify these three images instead ofdeviation. However, the rapid development of new media brings newchallenges and opportunities to the police image communication. Thisdissertation provides constructive strategies on carrying out thetransmission of police image through a systematic review of its history,the analysis and new media research which play both positive and negativeeffects on the transmission of police image, and also by a detailedanalysis on factors which effect the police image. Namely: by changingthe problem of consciousness lag, inflexible methods and the obstructedchannels, a policy of modeling,consolidating the police image should betaken. While the strategy of repairing, restoring and ascension shouldbe adopted in the presence of image crisis. |