Dissemination Of Information In The Context Of New Media And The Government Regulation

With the development of digital&network technology,along with the breakthrough of the Nets convergence,the popularities of internet and the new rising force of mobile phone network, Micro-blog, IM, social network, mobile news and other applications of new media become the hottest area, greatly changing the way information spread and the habit of it, showing large influence. The rise of new media brought about far-reaching and enormous impact on the field of information dissemination; new features under this situation grows. Immediateness, wide capacity, freedom, openness, misleading, interaction are all of it. While the advantageous make new media popular, negative effect and new problems has been brought out owing to its high level freedom and openness.Firstly, the paper starts with the definition of new media, introduces the typical carrier of information dissemination in the context of the current new media.Then, it summarized the characteristics of information dissemination against new media's backdrop, and considering China's social stability, the political democratic process and government image improvement, it analysis a series of challenges that may impact the issues mentioned above. Actually our government faces numerous crack problems on how to manage and control the new media effectively. Lack of relevant laws and regulations, inefficient manage system, ability of supervise which need to be improved, skills to control which should be reinforced are only a bit of them. It become an important issue in front of the Government when they face these challenges of new media supervision, like how to deal with the balance between the freedom and regulation inside new media, how make the new media supervise more effectively according to the law and etc.Finally, it supply some government strategies of regulation of the new media including strengthening the legislation of supervision of new media, establishing complete supervision structure, protecting the law strictly, improving the whole level of the audit team and also establishing new media monitoring and guiding system.