"You Are The One" Advertising And Marketing Of Columns

The advertising business is extraordinary significance. Along with the growing number of on Star TV and the strong development of the online media, TV media advertising business space also changes, new advertising features in the form of advertising and marketing has gradually made a change. TV media advertising and marketing can help themselves to improve the level."If You Are the One" Program of Jiangsu TV is representative of the variety part which on behalf of China currently television program development.Its advertising marketing also has a representative, which helps me to analyze the program of "You Are the One".1can learn the forms of advertising and marketing on the basis of data collation, then Draw the necessary conclusions.The paper is divided into five chapters.The first chapter is the introduction, the study background and current research status, and to clarify the research method. The chapter Ⅱ angle SWOT analysis, marketing concepts as the core STP analysis and to describe the relationship between television and its variety of Boston matrix analysis, to pave the way for the below advertising management analysis. The third chapter is aim at analyze the advertences and advertising company of "You Are the One".were analyzed by broadcast advertising delivery and feedback activities. In order to clear the status and characteristics of the advertising business managment.The basis of the above analysis of the "You Are the One" Chapter summarizes the special aspects of the operation and management of programs and advertisements. The fifth chapter is my own suggestion to advertising and marketing of "You Are the One" on the one hand, I hope to help the advertising operation.on the other hand,"You Are the One," a reference to other variety shows and advertising management.At present, the industry for the delivery and use of television advertising has been trying a lot of attempts and innovations, but the diffusion of innovation need to experience the amount of accumulation in order to achieve a qualitative change. Based on the program put in scanning and analysis of the status quo. We want to put forward to their views on the advertising and marketing of "You Are the One", what is more, we can bring enlightenment to the advertising and marketing of entertainment。...