Marketing Communication-new Means Of Advertising Placement

With traditional advertising their emergence of the increasingly complex media environment , the new media technologies of high-speed development and dissemination of the advertising and marketing costs of the growing diversity of channels, audience attention and the scarcity of reading ability improved, there had been no traditional advertising has been the radiance of its spreading effect gradually decline. The advertising industry's exports under a collective thinking. Placement advertising to the industry a bright hope. The so-called placement advertising: the strategic product, brand or services available to the film, television, online games, MTV, the print media and all other possible carriers to achieve a certain effect of the marketing communication means of communication. It may be a program or game was mentioned in a commodity, is also likely to figure in a dress, or let the audience see the famous enterprises trademark logo lens profile. Placement advertising often with the drama out of the natural feelings, increasing commodity convincing, and unconsciously increase consumer preferences, and reached its marketing purposes. Papers carding a large number of cases in the literature and on the basis of charts and data analysis, the use of random research, text analysis, second-hand information, such as method of qualitative research and quantitative research method of combining, from the theoretical level care placement advertising: combing through the concept definition to determine its meaning from the time the longitudinal coordinates placement advertising inspected the development course of the development of advertising placement analyze the operation of the underlying theoretical support; placement of all advertising development inevitability, placement of advertisements to establish a theoretical framework and support to a theory-based. And placement of advertising operations practice, placement advertising return the application level: summary mode of operation; study its operation strategy in practice explore its advantages and disadvantages; pointed out that the development of the dispute over the prospects of its development prospects. The application of research to provide the industry in the use of advertising placement by the way we should pay attention to, to consider a variety of surface to achieve placement advertising to maximize the effectiveness of marketing operations.