The Design And Implementation Of Bank Customer Relationship Management System Based On Data Mining

With the acceleration of the process of economic globalization, China’s accessionto the WTO, China’s banking sector must open up to the outside world. Facing fiercecompetition in the banking sector as an important economic pillar, the one hand, thedomestic industry has always been there significant competition, on the other hand,opening up to the outside world so that the foreign banks to gradually expand into thedomestic industry directly contributesinternational competition. Play an important rolein the domestic banking sector of our national economy, domestic banks need toimprove their business competitiveness. After analysis of the bank’s actual needs,business processes, and data mining, the thesis designed and realized a bank customerrelationship management system.Firstly, the concept of customer relationship (CRM) is summarized in the thesis,and the relationship between the client and the client’s and customer life cycle isanalyzed, the definition of CRM, such as management philosophy, technical support,business process, and the basic architecture of the CRM system also introduced.Secondly, the needs of the system is analyzed based on discuss the problems facedby the project background and the development and design of the bank customerrelationship management system, and flow and use case diagrams are formed.Thirdly, the architecture design of bank CRM system is analyzed based on demandanalysis. Once the system design goals and principles, technical and functionalarchitecture are designed. The each layer of hierarchical model is analyzed for its goodexpandability, maintainability and performance. The detailed design also demonstratedfollowing architecture design.Finally, we implement and test the bank customer relationship managementsystem based on the detailed design. The overall structure of the system is presentedfirstly, then the functional modules, including information inquiry, contribution analysis,classification marketing, customer behavior analysis, statement analysis, areimplemented and the interfaces of the modules have been presented. At last, this systemhas been tested, and the test results indicate that the system can meet the needs of users. In summary, this paper on the basis of analyzing the business needs of thedomestic banks, combined with the basic idea and theory of customer relationshipmanagement, design and realization of customer relationship management system basedon data mining.