The Research And Application Of Data Mining Technology For The Bank Customer Relationship Management

Along with the rapid development of database technology and database management system, and the wide application of data accumulated more and more people. In data behind many important information, people hopes to higher level of analysis, in order to better use of these data. Current database system can effectively achieve the recorded data, inquiry, statistics and so on the function, but cannot be found in the related data exist and rules, can according to the existing number according to predict the future trend of development. Lack of knowledge of data mining behind the means, causing the explosion but little knowledge "data" phenomenon. Application needs to a new technology -- was born in data mining.The paper introduces the data mining technology in banking system, application of CMB CRM system as an example, let person of data mining technology to establish a correct concept, eliminate the error in the data mining technology and application of the data mining technology for the foundation, Then provide analysis of data mining technology to customers effectively assorts classification, using association rules mining technology to find the relationship between business and not with the customer for\effectively, personalized financial marketing and service.CRM system, is one of the hottest topics in recent years rise, basically all Banks deployment and applied the CRM system. With the bank of CRM system in the wide application of data warehouse, CRM is a large store customer data. How to effectively applied to the data analysis has become a concern of many people. This paper from the customer relations management of the definition, classification, the development situation, and combined with the data mining technology in data mining, and introduces the importance and role in the bank, CRM households relationship management system in the process of implementing the analysis and results.