The Design And Implementation Of The Analysis Customer Relationship Management System For Bank

The Chinese Bank Industry makes an important role in the nation economy . Facing the development of economic globalization, especially the competition's aggravating after joined the WTO, the Bank Industry exigently needs the information-managing tools to congregate the customer information, in order to improve themselves' working power. Analysis Customer Relationship Management (ACRM) is effectively idea and tool which used to manage the information flowing in the enterprise. ACRM is a business strategy for enterprise, which efficiently organizes the enterprise resources according to the partition of customers, implements the management and the operation which focuses on the customers, and finally improves the profit capability, earning and the satisfaction of customers. This paper based on the Bank Industry E-commercial System which has been in use, analyses the requirement , management flow , and the idea of Analysis Customer Relationship Management , designs and implements a ACRM system for bank industry .Firstly, this paper bases on the discussing of ACRM system for bank industry , analyses the functional and non-functional requirement ,and describes particularly the system requirement by the flow chart and use case .According to the requirement analyzing, this paper gives the system architecture design . Based on the system requirements , this paper puts up the system design goals and principles, and then separately discusses the technology and functional structures . Technology structure is about the extensibility, the maintenance and the performance of system .So this paper adopts the J2EE architecture , and analyses each layer's function. In the functional structure , this paper discusses the composition of each part, and finally puts up a dynamic system function flow.Following the architecture design, this paper particularly designs this ACRM system .According to the Data Warehouse and the Extract-Transform-Load and the Data Mining and Analysis module , this paper describes every module's design. In the system modeling , for the sake of sufficiency comprehension to ACRM management, this paper simply introduces the bank industry e-commercial system , and analyzes the ACRM system's function and position in the whole system. And then we put up the whole structure of this ACRM system. After realizing the whole structure, this paper particularly discusses each modules' design.Fourthly, based on the detailed design , this paper introduces each parts' implementation , and puts forward the system result pictures. Finally, this paper introduces the system test , and particularly analyzes the environment and the progress of load test.At last ,this paper introduces the application of the ACRM system , and proposes an advice for further improvement.In conclusion, based on the business requirements and ACRM ideas, this paper designs and implements the ACRM system for bank industry.