The Research Of Media Micro-blog Public Opinion In Emergency

Micro-blog, as a new social networks,emerged as the times require, it is a kind of information media, an interactive platform, a kind of social public opinion carrier, and is a new achievement of science and technology advances. It successfully entered the daily life of the people, participate in political management, integrated into the economic development. Our country is in the transition period of various social problems, in order to reduce the obstacles of the social development,which correctly guide the transformation of public opinion is nesseary, and public opinion is inseparable from the media. Micro-blog challenge to the traditional media,as it owns of public opinion mechanism and formation environment in public emergencies, the media fully understand the law of micro-blog news development, and attempt to lead the public opinion by micro-blog.The paper take media micro-blog as the research object, analyze media how to guide public opinion in public emergencies. Firstly,the paper defines the micro-blog classification, characteristics and functions, and analyze the using psychology of micro-blog user,explore the media miacro-blog public opinion based on the study. This paper adopts case analysis, contrastive analysis, and text analysis, research the media public opinion before and after the micro-blog come into being, text analysis of the@Morning News,@the voice of China,@China Newsweek,@CCTV News,@News Headlines,which these five types of media in Nirigbo buiding collapse,Henan Guangshan campus incident,the America campus shootings,little Yueyue event,extract bear bile, bullet train accident,fully understand the micro-blog bring new changes to the media, explore advantages and existing problems that micro-blog on media guide public opinion, and puts forward the feasibility and operational improvements to media micro-blog development in the public opinion guidance weaknesses, aims to study the social value and practical significance that micro-blog and media public opinion guidance combined with, hoping the results can inject new construction elements for the media public opinion guide the development of micro-blog.