Column Packing In Digital Technology

In the rapid development of TV industry, the market becomes increasingly competitive; TV packaging has become a main marketing strategy of each big television station to broaden the market and the brand image. Also, TV packaging is tightly integrated with the entire column or program. However, Due to the improvement of audiences’ aesthetic levels and cultural connotation, TV packaging has evolved into a new crossover art, into the design of art, communication, marketing, film and TV art theory elements. In addition with the development of computer science, CG technology is widely used in the TV packaging.The program "Cars Coming and Going" has run for10years, which puts emphasis on the planning of contents. Although the basic style is fixed, the post-processing packaging is urgently needed. In order to reach the goal of more attractive to the audience and in line with the overall development of the column A totally new design is required, including column logo, title and propaganda film, which will have a more fashional style and reflect the characteristics of morden automobiles.In this thesis,form the take of the project,data collection,the text submitted to carry out the implementation,to solve the problem,until the projects are completed,is entire process of tacking.